BADG LAB
In Collaboration with Colossal + Lamar Media
Located on the corner of Berry Street and North 12th in historic Williamsburg, the 20' x 45' hand-painted wallscape features “Futures Facing,” a new BADG artwork celebrating the power of Black Imagination and Collective Action.
The mural features our manifesto: We are liberatory, celebratory, collaborative, community, active, activists. In addition to the mural location, the artwork will be displayed on 375 Lamar digital billboards across the country.
In celebration of Black History Month, Lamar Advertising, a leader in outdoor advertising, and Lamar’s Colossal Media division have teamed up with BADG to create a hand-painted mural on a wallscape in Brooklyn that will celebrate the power of Black Imagination and Collective Action.
"Through this collaboration, we set out to create a visual representation of Black imagination and collective action," shares Black Artists + Designers Guild Founder Malene Barnett. "This mural represents our BADG manifesto, the foundation for our action-oriented membership as we drive the industry toward equitable and inclusive spaces.” The composition representing pride, strength and empowerment and promotes the excellence of Black artists, makers, and designers. The color palette, in BADG’s signature colors, represents common vegetal dyes in African textiles. BADG intends for the mural to inspire deeper connection and collaboration within the Black creative community.
We’re honored and proud to help bring this commanding artwork to a colossal scale.
Kelly Peppers, President of Colossal Media
In addition to the mural location, the artwork will be displayed on 375 Lamar digital billboards across the country.